Moviepass made waves this week when it's pricing figure was reduced down to a simple 10 dollar a month plan. The idea is Moviepass would send subscribers a pre-loaded Visa card that would allow people to purchase a ticket for 1 film per day. You can also go on premier nights but you can not use the service towards Imax or 3D films. You won't be able to order tickets online however and will have to go in and pick up one in person. The company is essentially betting that a majority of their customers will only go to the theaters once or twice a month but the new low price will grow their base tremendously. After the announcement was made, AMC was quick to criticize the new price plan but it sounds like them banning it outright is less than likely. Other theaters are giving it a "wait and see," approach in the hopes that Moviepass will end up driving crowds to the theaters with the idea that they will have more money to buy items from the concession. We will just have to wait and see what will happen but you can sign up for the service here.